Elaine Labalme became the strategic campaigns director for PennFuture in May 2015. She focuses on campaigns to reduce carbon and methane pollution, the twin climate killers, as she promotes a clean energy future. In her previous role of communications director, she oversaw media relations as well as social media, including blogs that span the organization’s many practice areas such as clean energy, climate change, and land, air and water issues and was involved in all aspects of PennFuture’s communications strategy. Elaine joined PennFuture as a communications consultant in February 2011. She has worked as a writer and journalist since 1994 and is also a weekly presence on the NPR Radio affiliate in Pittsburgh. She has blogged for a presidential campaign and, at the hyper-local level, co-authored a blog on municipal issues in the Pittsburgh region. It was her concern for the environment and the public conversation around same that prompted Elaine to approach PennFuture in 2010 and offer her services around social media engagement. Labalme ran the San Francisco chapter of Webgrrls, a national organization focused on women in technology, from 1996-1998 and was co-founder of a successor organization, San Francisco Women on the Web (SF WoW). The Connecticut native has completed the San Francisco Marathon three times, and met Pope John Paul II in Rome in 1991 on a chance encounter. She believes it’s all about creating opportunities.